DCM

Branding & Corporate Marketing

A Journey from Print to Digital — Rebranding While in Motion

Challenge

As the Graphic Communications industry shifted toward digital, DCM needed to reposition itself from a traditional print-first company to a digital-first, technology-driven organization. The outdated brand identity failed to convey DCM’s expanded capabilities, risking its competitive edge in a saturated market. The rebrand needed to signal this digital evolution while embodying DCM’s commitment to efficiency, innovation, and strategic growth.

Solution

As ACD of DCM's Graphics & Digital team, I led the rebranding to reflect DCM’s shift from print-first to digital-first. Inspired by the 'Magician' archetype, I directed logo explorations and refinements to embody a tech-driven organization, with bold geometric letterforms symbolizing trust and an upward-facing chevron representing innovation. I also designed the DCMFlex and ASMBL logos, aligning them under DCM’s cohesive brand identity. This rebrand united DCM’s offerings, positioning the company as a leader in both print and digital solutions for a competitive, evolving market.

Previous Brand Direction

Previous Brand Shift

Rebrand

New Identity

Simple Visual Elements

Brand Stewardship

Sales & Corporate Branding Support

Corporate Website Redesign

Sell Sheets

Branded Corporate PowerPoint Templates

Social Posts

Investor Relations Support

The Result

The successful rebranding continues to position DCM as a digital-first company, elevating its market perception and competitive stance. The streamlined identity and compelling brand story resonated widely, aligning with the company's strategic shift.

This modernized identity, with a strong digital focus, reinforced DCM’s transformation and supported the launch of new digital products, firmly establishing the company as an innovative leader in both digital and print solutions.