The EVERYONE Study: Pioneering the Future of Precision Diabetes Care
Challenge
The SickKids EVERYONE Study needed a cohesive brand identity to communicate its mission of improving personalized care for children and families affected by Type 1 Diabetes (T1D). Initially, branding and graphic communications were managed by their research team, resulting in inconsistent visuals. Dissatisfied with the existing logo, presentation, and brochure elements, they sought my expertise to create a more effective and engaging solution.
Solution
As the Principal Designer, I was brought in to redesign and elevate the visual language for this 1.5-year research initiative. I developed a comprehensive branding system that included a new logo, sub-brands, a branded PowerPoint template, custom onboarding materials, and over 50 custom icons. I collaborated closely with the Senior Project Manager to transform complex medical data into clear, engaging content, ensuring the branding resonated with healthcare providers, patients, and families.
Previous Direction
Previous Elements
Identity Concepts
Concept-2 • Territory & Rationale
Concept-3 • Territory & Rationale
Concept-1 • Territory & Rationale
Final Branding Elements
The Result
The redefined visual identity exceeded the study team's expectations and enhanced engagement with participants and stakeholders. The new branding provided clarity and consistency across all materials, supporting the study’s goal of improving T1D management through Precision Medicine, and contributing to more effective communication across the entire project.
Creative Team — Matt DeAbreu Illustration & Design
Matt DeAbreu • Principal Designer
Senior Project Manager | Yesmino Elia
