A Custom, Hand-crafted Illustration Highlights the Pride of this Artisan Bakery
Challenge
Rudolph’s Bakeries, a local family-run bakery with a rich Bavarian history, sought to evolve their packaging to stand out on the shelf and differentiate their brand. Proud of their artisan tradition and delicious breads, they needed a packaging design that would reflect both their heritage and appeal to modern consumers. The brand required a handcrafted, custom illustration to complement their new logo and packaging design—a Bavarian village was the perfect symbol to visually tie together their story and help the brand connect with its audience.
Solution
As the lead illustrator, I conceptualized and crafted a custom illustration of a traditional Bavarian village, which became the cornerstone of Rudolph’s new identity. I developed the illustration style to ensure it would translate effectively across various printing techniques while maintaining its visual impact. Additionally, I adapted the illustration to delineate different SKUs by applying distinct color schemes, ensuring that each product was visually unique while still aligning with the cohesive brand identity. The illustration was applied across all packaging SKUs, delivery fleet designs, and the corporate website, tying together Rudolph’s long-standing heritage with a fresh, updated look.
Research & Ideation
Refinement & Style Considerations
Sku Colour Family & Final Art Production
Final Identity
The Result
The rebranding of Rudolph’s Bakeries, anchored by the custom Bavarian village illustration, successfully differentiated the brand on the shelf while maintaining its rich heritage. The use of distinct color adaptations for different SKUs made the product line easy to navigate for consumers, while the illustration became an instantly recognizable element of the brand across packaging, delivery fleet, and the corporate website. The refreshed identity strengthened Rudolph’s market presence, appealing to both existing customers and new audiences, and reinforced its position as a family-run bakery with artisan traditions and Bavarian roots.
Creative Team — Perennial Design Inc.
Matt DeAbreu • Illustrator
Packaging Designer | Andrea Kendaris
Creative Director | Brent Roth
Creative Director | Brent Roth
